The world’s first modular stand for real Christmas trees. Made in EU.
One body. Interchangeable decorative legs. External watering.
Patent application: P.454761 and international protection under the PCT procedure.
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European market for real Christmas trees
Europe sells 50+ million real Christmas trees per year. The largest market is Germany (approx. 20–24m), followed by the UK (6–7m) and France (approx. 5–6m). Other key markets include Italy, Spain, Benelux, Austria, Scandinavia, and Switzerland – around 17m trees/year in total. EU cultivation is substantial — Germany and Denmark together: 50,000+ ha. Real trees are a natural, renewable choice: locally sourced and recyclable after the season as compost/mulch.
Market changes:
Artificial trees are growing because they’re convenient and predictable.
Real trees win on emotion and authenticity – and when a stand delivers great looks, fast setup, easy watering, and a sense of stability, the choice becomes obvious.
What makes real Christmas trees keep winning?
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Real Christmas trees drive holiday store traffic and add-on sales
Artificial trees sell very well online – they’re standardized, easy to present, and convenient to ship.
Real trees win because they are an experience. Every tree is different, so customers want to see it, compare it, and choose it in person – this is where emotion and authenticity matter. That naturally increases store visits and boosts sales across the entire holiday category: lights, ornaments, and decorations.
In a world where more and more shopping moves online, real Christmas trees remain one of the strongest seasonal reasons to visit a physical store. STELLAR strengthens that decision with rational benefits: fast setup, easy watering, and a sense of stability.
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Today’s tree stand offer no longer matches modern expectations
Two solutions dominate the market: screw stands (time and stress during setup) and self-clamping stands (faster, but usually with a “technical” look). In both cases, the same issue remains: watering means reaching under the tree.
STELLAR combines engineering and aesthetics – meeting today’s customer needs: great looks, fast setup, easy watering, and stability.
SETUP
Screw systems often require repeated adjustments and sometimes coordination of more than one person. Leveling a tree with an uneven trunk takes time and can ruin the start of the holidays – unnecessary stress.
AESTHETICS
Most stands look technical – especially bowl-shaped self-clamping designs. That’s why customers hide the stand with a basket or cover so it doesn’t spoil the décor (and so the tree looks good in photos).
WATERING
Refilling water under the branches can be awkward and risky (spills, floor damage), and covers make access even harder. When watering is inconvenient, it easily becomes irregular – and the tree loses freshness faster.
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STELLAR is a modular stand for real Christmas trees
STELLAR combines what customers value most today: fast setup, an interior-friendly look, and easy watering – with a strong sense of stability.
Fast, simple setup
The self-clamping mechanism with 5 hooks spaced every 72° grips the trunk securely and makes leveling easy – even with uneven trunks. The tree stands stable within moments, without stress or repeated adjustments.
Interior-friendly style
Interchangeable legs let customers match the stand’s look to the room and décor. STELLAR is part of the interior – not something to hide.
Easy watering
A real tree needs regular watering – it can’t be left without water. The external water tank provides easy access and lets you refill from the side, without reaching under the branches and without the risk of spills. This makes it easy – just like watering a flower – and the tree stays fresh longer.
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Three elements – one ecosystem: body, legs, and watering
Body and self-clamping mechanism
Secure trunk grip (5 hooks spaced every 72°) and stability with 5 legs. Base diameter: Ø56 cm.
Interchangeable decorative legs
Switch styles in seconds – no tools, no stress. Click-in system.
External water tank
Refill from the side. 1.5 L included – expandable to 3.0 L.
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A configurable piece of furniture under the tree – designed as part of the interior
STELLAR is the world’s first modular stand for real Christmas trees – designed to look like a part of the interior. With interchangeable legs, customers can match the style to the room and décor – instead of hiding it with a basket or cover. The Click-in system lets you swap legs in seconds, with no tools.
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Configurable in practice. Interchangeable legs – a fast style change
STELLAR can be matched to the interior and refreshed in the seasons to come. The Click-in system allows leg changes without tools – fast and intuitive.
No tools
Changing legs with the Click-in system is simple and quick. A style change takes seconds – with no tools required.
Personalization
Customers choose the leg style and finish to match the stand to the room and décor. RAL color personalization is also planned (from the 2026 season).
Modularity
If one leg gets damaged, the customer replaces only that part – not the whole stand. The modular design also encourages upgrades and refreshing the look in future seasons.
Leg prices are attractive for consumers – which makes customers more likely to come back in future seasons to buy additional leg sets: Classic, Nordic, and Loft. Final pricing depends on the selected finish and whether it’s a limited edition. Wooden legs are also being considered for the 2027 season.
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One body. Three leg models. Many look options.
Classic / Nordic / Loft plus a wide choice of finishes (colors, décor, editions) – one Click-in mounting standard and easy variant selection.
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STELLAR HUB – body with clamping mechanism
STELLAR HUB is the stand’s central component – combining a precise mechanism with a durable structure. Designed to distribute load from the trunk evenly across five legs and perform reliably for many seasons. Body made from 100% recycled PP with 30% glass fiber – high strength and durability.
5-hook mechanism
The lever clamps 5 hooks simultaneously, spaced every 72° – providing an even, secure grip, even with uneven trunks.
Ribbed structure
Internal ribbing reinforces the body and supports even force transfer – improving stability and durability.
Modular sockets
Five radial sockets enable tool-free installation of interchangeable legs using the Click-in system. Fully compatible with Classic, Nordic, and Loft leg models.
Water system ports
Factory-prepared Ø10 mm hose barbs on the stand body and the external water tank enable quick connection of the watering system. The STELLAR SET includes a 50 cm silicone hose – so water can be refilled conveniently from the side.
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STELLAR: a visible part of the holiday setup
STELLAR is part of the décor – not something you need to hide. Interchangeable legs let you change the stand’s character instantly and match it to the interior and decoration style.
Key benefit: STELLAR creates a natural reason for customers to come back in future seasons – for additional leg sets. The body is purchased once; the next purchase decisions are about legs, finishes, and editions. Over time, a collector community can form around STELLAR legs.
CLASSIC
Style: classic and neutral – fits most interiors.
NORDIC
Style: bright and light – for modern, cozy setups.
LOFT
Style: industrial – for raw, minimalist spaces.
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Shape. Color. Décor. Every season can look different
Choose from three leg models: Classic, Nordic, and Loft. Each model comes in different colors, décors, and editions – so customers can match the stand to the interior and have a natural reason to come back in future seasons.
CLASSIC
A universal choice for most interiors – works well with many holiday decoration styles.
NORDIC
A bright, warm character for modern setups – pairs beautifully with natural materials and light accents.
LOFT
A bold accent for industrial spaces – looks great with raw textures, black, and metal.
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CLASSIC
The most universal choice – a calm, timeless shape and muted colors fit most interiors and decoration styles. An elegant base under the tree that doesn’t dominate – letting the lights, ornaments, and the tree’s natural beauty stand out.
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NORDIC
A bright, light style inspired by Scandinavian simplicity. It lifts the space under the tree and pairs well with natural materials – wood, white, and warm fairy lights. Creates a calm, cozy feel and highlights the tree’s natural character.
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LOFT
Bold geometry with a stronger finishing character. Adds an industrial accent under the tree and works well with raw materials – concrete, metal, and a darker color palette. Brings a modern, urban feel and reinforces the interior’s style.
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STELLAR SET Classic 2.8 is the core sales set – one SKU for in-store sales and e-commerce (2026 season).
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A product system, not a single product
STELLAR starts with a starter set purchase and drives repeat purchases in future seasons through interchangeable legs (style) and easy watering (function).
The body – the heart of the system
Clamping mechanism + Click-in interface + stable 5-point construction.
Body made from recycled PP (100%) with glass fiber – high strength and durability.
Designed for multi-season use – 5-year warranty..
Business model
The starter set makes the purchase decision easier and improves the user experience – strengthening category sales.
Repeat purchases in future seasons are driven by new leg variants (finishes, colors, editions) as well as upgrades to the watering system.
Effect: higher customer value over time and a natural reason to buy again.
One base for years – the next purchase decisions are about look (legs) and convenience (watering).
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STELLAR SET Classic 2.8 – retail set 2026
Complete set: body with clamping mechanism, Classic legs, and an external water tank.
Fast setup • Stability • Easy watering • Safety
Stand body
The self-clamping mechanism with 5 hooks (spaced every 72°) provides a secure trunk grip and makes it easy to level the tree quickly – even with uneven trunks. The stable 5-point construction offers solid support, and the Click-in interface prepares the body for interchangeable legs.
Interchangeable legs
A set of 5 Classic legs gives the set a clean, elegant look – the stand becomes a visible part of the setup, not something to hide. Click-in installation is tool-free, fast, and intuitive.
External water tank
Makes regular side refilling easy – without reaching under the branches and without the risk of spills. Included: a 50 cm silicone hose and factory-prepared Ø10 mm hose barbs on the body and the tank.
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Trunk chamber Ø14 cm – more tolerance during setup
A larger mounting chamber makes it easier to seat the trunk and gives more room to level the tree upright.
An easier setup start
The larger opening makes it easier to guide the trunk into the chamber – setup starts smoothly and confidently. Especially with crooked or irregular trunks.
More room to start: Ø14 vs the standard Ø12
The Ø14 cm chamber provides approx. 36% more entry area – making it easier to guide the trunk into the chamber.
More room for leveling
Extra space makes it easier to level the tree before fully clamping the mechanism.
Ø14 cm refers to the internal diameter of the mounting chamber. It is not a declared trunk diameter for secure clamping – this depends on the trunk’s shape and irregularities.
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STELLAR 3×5 standard
5 hooks. 5 legs. 5-year warranty
Three principles that define the STELLAR standard – from setup, through stability, to durability.
5 clamping hooks
Even trunk grip at 5 points – easier leveling, even with an irregular trunk.
5 interchangeable legs
Stable geometry and a wide base – 5 support points, Ø56 cm, spaced every 72°.
5-year warranty
Built for many seasons. Body made from 100% recycled PP with 30% glass fiber – high strength and durability.
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STELLAR stability geometry
A wide Ø56 cm base and five support points (spaced every 72°) provide stable setup for trees up to 2.8 m in typical home conditions.
Wide Ø56 cm base
A wider stance increases tip resistance under side loads – especially with larger trees.
5 legs, every 72°
Five support points distribute load evenly and help maintain stability during accidental bumps or pulls.
Slide-to-Tip (safety feature)
Under a large, sudden side load on a smooth floor, the stand may perform a controlled slide – a clear signal that the setup should be adjusted (e.g., repositioned or additionally secured).
*Geometry: STELLAR Ø56 cm vs reference stand Ø37 cm (segment up to approx. 3.0 m). Five legs spaced every 72°.
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Stability benchmark: how much force is needed to tip the tree
We compare the required lateral force (kgf) for STELLAR 2.8 versus reference stand A (self-clamping) under controlled conditions – scenarios close to everyday home situations.
Retail scenario: up to 2.8 m
The chart refers to STELLAR’s target segment – trees up to approx. 2.8 m.
Measurement point: 1.2 m height
Force is applied horizontally at 1.2 m – similar to a trip, a bump, or a pull on a branch.
Result: higher is better
A higher value means more force is required to reach critical tipping/overturning.
Unit note:
Results are shown in kgf (kilogram-force). 1 kgf ≈ 9.81 N. The higher the value, the more lateral force is needed to reach critical tipping/overturning.
Comparison:
STELLAR 2.8 Ø56 cm vs reference stand A (self-clamping) Ø37 cm / 5.0 kg (segment up to ~3.0 m).
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Stability that makes the choice confident
Stability is a tangible product feature – it builds trust at the point of purchase and delivers calm, predictable use, especially with larger trees up to approx. 2.8 m.
Confidence day to day
A stable setup for decorating, watering, and everyday use – even with larger trees.
A closing argument for the purchase
A wide stance (Ø56 cm) and predictable stand behavior build trust and make the decision easier – especially in the up-to-2.8 m segment.
Value for the retailer
A smoother season in the real-tree category – fewer post-purchase issues, better reviews, and a more predictable customer experience.
Comparative tests: lateral force applied at 1.2 m height, stand on a flat floor. Result shown in kgf (kilogram-force).
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Seasonal customer return cycle
STELLAR starts with a starter set purchase. In future seasons, the customer returns for new leg collections (color/décor/edition) and can – optionally – upgrade watering, without replacing the whole stand.
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STELLAR fills the gap: a design-premium look and secure trunk grip – in an affordable price tier
Today’s market has two extremes: “cheap and simple” and “design-premium / advanced mechanisms”. STELLAR combines the key benefits of both worlds: an interior-friendly look, secure tree setup, and convenient side water refilling.
DESIGN-PREMIUM
design with screws / premium clamping mechanism
STELLAR
design + secure setup + side water refilling
ENTRY/BASIC
screw stands and simple clamping bowls (price-driven choice)
ENTRY/BASIC (€15–35)
- Seasonal purchase driven mainly by price
- Screw stands and simple self-clamping bowls
- Aesthetics usually secondary, often a one-time purchase
DESIGN-PREMIUM (metal/cast iron) (€75–150+)
- Two directions: design (metal/wood/cast iron) or advanced clamping mechanisms
- Water tank typically integrated into the base (no side refilling)
- Higher price and narrower volume, less system flexibility (no interchangeable legs)
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STELLAR – a new standard for real Christmas tree stands
One solution that combines secure setup with easy installation – and lets you change the stand’s look in future seasons.
System „Click-in"
Swap legs with no tools – fast and clean. One body, and the look changes in seconds.
A visible part of the setup
Decorative legs and refined proportions make the stand fit the interior. STELLAR keeps the space under the tree tidy and looks consistent in both modern and classic homes.
Leg collections and editions
Three shapes (Classic, Nordic, Loft), expanded with new colors, décors, and editions. This creates a natural reason to return for a new look in the seasons ahead.
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Made in European Union
STELLAR is manufactured in the European Union – in full alignment with EU standards. We deliver high quality, innovation, and a sustainable approach to production.
Modern machinery
The facility is equipped with advanced injection molding machines with 22–600 tons of clamping force – enabling standard, two-component, and gas-assisted injection molding for precision and production flexibility.
Certified materials
We use certified virgin materials as well as recycled feedstock. Automation and robotics support consistent parameters across every batch – composition, color, and surface texture.
ISO 9001:2015 certificate
Our quality management processes meet international standards and are confirmed by ISO 9001:2015, issued by the certification body LL-C.
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The Christmas Tree System